Efficient visitor communication at Messe Essen

Welcome screens, digital wayfinding, and room booking provide orientation, information, and a modern visitor experience.

The challenge

Messe Essen was faced with the task of making visitor communication across the entire exhibition grounds more efficient and modern. Large visitor flows, changing events, and different target groups required clear orientation, transparent information, and a uniform public image.

The aim was to greet visitors professionally as soon as they entered the exhibition center, guide them reliably, and at the same time visibly strengthen the brand image of Messe Essen, the exhibitors, and the sponsors.

Solution

A central platform — user-friendly and across locations

With connectSignage, a holistic digital signage concept was implemented, which is used throughout Messe Essen's infrastructure. In the Reception Areas, Welcome Screens provide a clear welcome and provide information about events, programs and routes. A digital guidance system supports visitor guidance across the entire site and provides orientation even when busy. In front of conference and meeting rooms, room booking displays show the current occupancy status and upcoming events. In addition, displays are integrated into decorative wall elements, which are used for branding and advertising purposes — for example to present trade fair content, sponsor logos or product information. All content is controlled centrally and can be flexibly adapted.

The result

The result

Today, Messe Essen presents itself as a modern, service-oriented event location with clear and transparent visitor communication. Digital signage and welcome screens improve orientation, reduce queries, and ensure that events run smoothly.

The result: a seamless visitor experience, a strong brand presence, and a flexible, future-proof communication solution for changing trade fair and event formats.

Improved orientation throughout the entire exhibition grounds
Efficient visitor guidance even with high visitor traffic
Uniform and professional external image
Flexible use for events, conferences, and functions

The following solutions were used

Room booking

Digital booking and efficient management of meeting rooms.

Advertising display

Dynamic presentation of advertising content and brand messages.

Digital wayfinding

Intuitive visitor guidance for clear orientation in buildings.

Interne Kommunikation neu gedacht

Mit Welcome-Screens am Empfang und digitalen schwarzen Brettern in der Produktion garantiert connectSignage eine effiziente, papierlose Kommunikation in Echtzeit.

Customer testimonials

That's what our customers say

Companies from a wide range of industries rely on ConnectSignage — and report real results.

“We deliberately chose connectSignage so that we always have the flexibility to implement new ideas in the area of digital signage.”

Juergen-Uwe Ernst
Senior system specialist

“The advantage is that we can now display information even faster and more reliably.

Mona Naubert
marketing manager

More references

Retail

More attention in the fashion industry

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Industry

Railone modernizes internal communication

Digital bulletin boards and welcome screens provide up-to-date, centralized information for everyday work.

Authorities

Digital solutions for transparent citizen communication

Welcome screens, information displays and digital guidance improve orientation, service and information flow in the citizens' office.

Healthcare

Digital visualization of blood samples in the Munich leukemia laboratory

Automated information displays visualize laboratory processes in real time and improve transparency, efficiency and information flow.

Service

WWK creates multifunctional space for exchange and communication

At the Munich headquarters of the WWK Insurance Group, connectSignage ensures dynamic and efficient communication of information.

Education

More overview of everyday school life through digital room booking

Welcome screens and digital room booking support students, teachers and visitors in everyday school life.

Ready for your digital transformation?

Discover how ConnectSignage takes internal and external communication to a new level.

Digitales schwarzes Brett im Büro mit Firmennews, HR-Begrüßung, QR-Code und Einladung zum Sommerfest am 19. Juli.