The challenge
Messe Essen was faced with the task of making visitor communication across the entire exhibition grounds more efficient and modern. Large visitor flows, changing events, and different target groups required clear orientation, transparent information, and a uniform public image.
The aim was to greet visitors professionally as soon as they entered the exhibition center, guide them reliably, and at the same time visibly strengthen the brand image of Messe Essen, the exhibitors, and the sponsors.









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